Election Campaign

Events/Updates

Updates & Events

🗳️ Voting Guide for Greensboro Residents

Your voice matters—and every vote counts. Here's everything you need to know to make sure you're ready to cast your ballot:

🗓️ Key Voting Dates

  • Early Voting: September 15 – October 4, 2025
  • Primary Election Day: October 7, 2025
  • Same-Day Registration: Available during early voting

📍 Find Your Voting Location

Locations will be listed soon at the NC Early Voting Site Finder

📮 Track Your Absentee Ballot

Use the NC Absentee Ballot Lookup Tool to confirm your ballot status and verify your vote was counted.

✅ Check Your Voter Registration

Make sure your info is current: NC Voter Search Tool

🪪 Bring a Valid Photo ID

North Carolina requires a valid photo ID to vote.

🌐 Language Support Available

All voting sites will have phone access to interpreters to assist voters as needed.


If you have questions or need help with voter registration or absentee ballots, I’m here to assist.

✅ Vote LaToya B. Gathers for At-Large Greensboro City Council

Accountability. Transparency. Leadership You Can Trust.

July 17, 2025 John Lewis Day Tribute

Honoring John Lewis Day

Today, we remember the life and legacy of Congressman John Lewis—a man who never stopped making “good trouble” in the fight for justice, dignity, and equality.

His unwavering courage, relentless pursuit of civil rights, and deep commitment to community continue to inspire this campaign and everything I stand for.

As a candidate for At-Large City Council, I carry his vision: that ordinary people can change the world when they stand up, speak out, and refuse to be silenced.

“Get in good trouble, necessary trouble, and help redeem the soul of America.” — John Lewis

Let us walk together—with love, conviction, and truth—as John Lewis did. ✊🏾🕊️

Vote Latoya B. Gathers for the City Council At-Large Seat

#JohnLewisDay #GoodTrouble #LegacyOfLeadership #AtLargeCandidate #JusticeInAction

Housing for All: Bridging Growth and Preservation

Housing for All: Bridging Growth and Preservation in Greensboro

As Greensboro sets its sights on the future of housing, two powerful initiatives are working side by side to ensure growth is both bold and just.

🚧 The Road to 10,000: Building a Bigger Housing Future

The City’s Road to 10,000 aims to develop 10,000 new housing units by 2030. Through its user-friendly dashboard, the city offers updates on permitting, development opportunities, and ways to get involved. It’s growth at scale—and built for transparency.

🏡 Community Preservation: Centering People in the Process

The Housing & Community Preservation initiative ensures equity is part of the plan. It works to:

  • Advocate for affordable and diverse housing
  • Support long-term homeownership
  • Expand services to help individuals and families exit homelessness permanently

🤝 Two Visions, One Mission

Here’s how both initiatives complement each other:

🔨 Road to 10,000 ❤️ Housing & Community Preservation
Builds new housing supply Preserves community fabric
Engages developers and buyers Supports families and the unhoused
Data-driven and system-focused Equity-focused and human-centered

✨ Join the Movement

Let’s keep building homes and hope. Explore the Road to 10,000 or connect with the Housing & Community Preservation team to share your ideas and support.

Greensboro Homebuyer Assistance

Building a Path to Homeownership in Greensboro

As a candidate committed to uplifting our community and driving meaningful change, I am thrilled to see the city's increased investment in the Homebuyer Assistance Program. This initiative perfectly aligns with my campaign's core belief that everyone in our community deserves a fair shot at stability and prosperity.

The recent announcement of an additional $500,000 in funding is a significant step forward. This new investment doubles the maximum assistance amount for eligible buyers, from $10,000 to $20,000.

Why This Matters to My Campaign:

  • **Creating Pathways to Success:** Homeownership is the bedrock of building generational wealth, and this program will help more families achieve that dream. It's especially crucial for first-time buyers navigating a challenging housing market.
  • **Supporting Our Community Heroes:** The program provides additional support for low-income buyers and public service heroes like teachers, first responders, and healthcare workers. My campaign is dedicated to advocating for those who are the backbone of our city.
  • **Revitalizing Neighborhoods:** The focus on targeted redevelopment areas, where buyers could receive up to $30,000 in total assistance, demonstrates a commitment to strengthening our entire community, not just individual families.

This is the kind of progress we need to continue building on. My campaign is dedicated to working with city officials and community members to ensure programs like this are not only well-funded but also accessible to every eligible resident. By investing in our people and our neighborhoods, we are investing in a stronger, more vibrant Greensboro for everyone.

📣 Highlighting Youth Power in Greensboro

Lily Oatis, Gen Z journalist and founder of Not Just Headlines, is a powerful voice for civic education and voter engagement. Her platform uplifts the voices of young people, challenging them to take action and shape their local communities.

Her work is a bold complement to the LaToya B. Gathers campaign, which is rooted in equity, youth empowerment, and trauma-informed leadership. As we approach election day, our campaign continues to prioritize accessible policy conversations, mental health advocacy, and actionable pathways to change.

Together, we’re building a Greensboro where everyone’s voice matters.

#GreensboroVotes #GenZPower #YouthVoicesMatter #LaToyaBGathers #EquityInAction #CommunityOverPolitics #NotJustHeadlines #NCPolitics #VoterEducation #LocalLeadership #GSOForChange

Meet the Candidate
LaToya B. Gathers and Lily Oatis
LaToya B. Gathers, At-Large Candidate, and Lily Oatis on the right
Call for Transparency & Accountability

Call for Transparency & Accountability

I refuse to participate in their fake endorsement meeting.
They might have the big-money endorsements, but we have the people. They've already chosen their team; let's show them who the real power is.

Providing exclusive event access to elected officials while barring their challengers invites suspicion—not just of political favoritism, but of using public influence and taxpayer-supported resources to benefit specific political actors.

More troubling for Cone Health is its status as a 501(c)(3) nonprofit. Under federal tax law, these organizations are strictly prohibited from supporting or opposing any political candidate. Offering perks exclusively to incumbents during an election season, while excluding registered challengers, could be construed as impermissible political activity—and may put Cone Health’s nonprofit status at risk.

The Greensboro Chamber of Commerce, a 501(c)(6) organization, is allowed to engage in limited political activity. But because it receives public funding and partners with taxpayer-funded entities, it too is expected to maintain a basic level of political neutrality and transparency—especially when hosting events involving elected officials.

Greensboro’s Chamber of Commerce wields significant influence over local government decisions, particularly in areas like tax incentives, zoning laws, and infrastructure projects. By lobbying for policies that favor corporate interests, the Chamber often shapes the economic trajectory of the city—sometimes at the expense of small businesses and taxpayers.

Cone Health and the Chamber of Commerce both receive public funds and serve as government contractors. Under North Carolina law (NCGS § 133-32), it is unlawful for contractors to give gifts or favors to public officials involved in awarding or administering public contracts. It is equally illegal for officials to accept such gifts, as these actions may constitute quid pro quo arrangements or outright bribery under state and federal law.

Did you know that North Carolina law requires full disclosure of all lobbying event expenses—including the venue, catering, and setup—not just what was spent per attendee?

One recent report flagged an underreported political luncheon where expenses were misclassified, event reporting was left blank, and estimated costs were filed for 11 guests despite evidence that 50+ attended. That’s not just a clerical oversight—it’s a potential breach of public trust.

When ethics rules aren’t followed, we all lose. It’s time to demand accountability and full transparency from groups like TREBIC and the officials who represent us.

Let’s shine light on backroom politics—and make clean governance the standard, not the exception.

👉 Read the full report

Campaign for Equity

Support Dr. LaToya B. Gathers for Greensboro City Council

Platform Pillars

  • 🏘️ Affordable Housing & Zoning Reform
  • 🧠 Mental Health Access & Equity
  • 👥 Community Engagement & Youth Empowerment

Our campaign is rooted in transparency, inclusivity, and action. Join us in building a better Greensboro.

Learn More
© 2025 Campaign for Equity. All rights reserved.
Campaign Statement – Dr. LaToya B. Gathers

Statement on Campaign Integrity & Community Vision

Leadership is about character, respect, and accountability. When a candidate resorts to removing signs, silencing visibility, and undermining fair campaigning, it speaks volumes.

I’ve received support from local business owners who witnessed these actions firsthand. This isn’t just about signs—it’s about trust.

I believe our community deserves better. We deserve leaders who uplift, not sabotage. That’s why I’m running—to restore integrity and ensure every voice is heard.

Built Together, Not Handed Down 🏦💖

Policy shouldn't come from the top down—it should rise from the hearts, hopes, and everyday wisdom of the people it’s meant to serve.

This campaign is shaped by you—your stories, your questions, your vision for what’s possible in Greensboro. From town hall gatherings to survey insights, we’ve been listening. And we’re building a plan that reflects what you’ve told us:

  • 82% of recent respondents say affordable housing is their top concern.
  • Parents are calling for expanded childcare access and better support for mental health in schools.
  • We’ve heard loud and clear the need for clean water access and stronger infrastructure investments.
  • And across the board, folks are ready for clean, green building initiatives that protect our environment and create good local jobs.

Together, we’re reimagining development with climate justice in mind—from energy-efficient homes to sustainable community centers. It’s not just about buildings. It’s about building better for future generations.

Want to shape what comes next?
➤ Watch our latest town hall clips
➤ Share your thoughts in our quick policy feedback form
➤ Nominate a local issue we should spotlight

Because lasting change isn’t handed down. It’s built—together.

Grassroots Leadership — Vote LaToya

While some are clapping for handshakes and headlines, I’m walking with neighbors who are hungry for real change.

Today’s congratulations may echo in the room — but the voices I listen to are the ones outside it. Everyday people. Parents. Workers. Students. Seniors.

My campaign isn’t backed by tradition or status. It’s powered by truth, transparency, and the belief that our future doesn’t belong to insiders — it belongs to Greensboro.

#GrassrootsLeadership #GSOForAll #VoteLaToyaGSO

Why My Signs Matter

You won’t see my signs on every stoplight or plastered across every intersection—and that’s intentional. My signs are placed with purpose, in the yards of people who believe in this campaign, who know me, and who trust what I stand for. Each one represents a real conversation, a shared vision, and a neighbor who said, “I believe in you.”

Community over coverage. Authenticity matters.
This campaign isn’t about being seen—it’s about being felt. It’s not about politics as usual—it’s about showing up, listening, and leading with integrity.

I’m not here to flood corners. I’m here to earn trust. One yard. One voice. One neighborhood at a time.

Today
I had WUAG read this PSA to make sure you have the information for voting:

🗳️ Greensboro Election Information

This message is brought to you by WUAG 103.1 FM.

Greensboro residents, your vote matters in the upcoming Mayor and City Council primary and general elections!

  • Absentee ballots: Begin mailing on September 5, 2025
  • Early voting: Runs from September 18 through October 4
  • Primary Election: Scheduled for October 7, 2025
  • General Election: Scheduled for November 4, 2025

Same-day registration is available during early voting, and a photo ID is required.

🗣️ This PSA will run through the primary on October 7, 2025—remember to vote for LaToya B. Gathers for the Greensboro City Council At-Large Seat!

For more information, visit ncsbe.gov or the Guilford County Board of Elections.

Make your voice count and cast your vote!

Community Voices Matter

Barbara Bradley – August 29, 2025 at 2:37 PM

I want change. But I want leaders who are respectful, knowledgeable, and grounded in reality—not just names plastered on every patch of grass...

My Response

I appreciate Barbara’s honesty and share her concern. My campaign chooses respect over clutter. Every sign I place is intentional—never stacked, scattered, or disruptive.

Leadership means showing care for our neighborhoods and attention. I focus on direct outreach, clear messaging, and meaningful engagement—not just visibility.

Greensboro deserves leaders who lead with purpose. I’m proud to run a campaign that reflects that.

Respect Over Clutter

I appreciate Barbara Bradley’s call for thoughtful leadership. I believe campaign signs should reflect respect—not overwhelm our neighborhoods.

That’s why my signs are placed intentionally, not stacked or scattered. I won’t contribute to visual clutter. Leadership means showing care for our shared spaces and attention.

My campaign is built on direct outreach, honest messaging, and meaningful engagement—not just visibility. Greensboro deserves leaders who lead with purpose.

Real Leadership Doesn’t Hide Behind Yard Signs

Candidate Says Real Leadership Doesn’t Hide Behind Yard Signs

Published in Rhino Times | August 30, 2025

Dr. LaToya B. Gathers, candidate for Greensboro City Council At-Large, shares her vision for principled leadership, neighborhood protection, and transparent governance.

“Leadership means protecting property rights and neighborhood integrity. It means showing up—not just for photo ops, but when zoning decisions threaten your home, when crime prevention needs real investment, and when families are being priced out of the communities they built.”

In this powerful op-ed, Dr. Gathers calls out misleading campaign tactics and reaffirms her commitment to real solutions—not slogans. She draws from 15 years of public service and global experience with Doctors Without Borders to show what leadership looks like when it’s grounded in courage, clarity, and community.

Read the full letter in Rhino Times or explore Dr. Gathers’ platform right here on this site. Read the Full Op-Ed in Rhino Times /

🗳️ Vote LaToya B. Gathers for Greensboro City Council At-Large
📅 Early Voting Starts Soon — Let’s Make It Count

✅ You can vote for up to three candidates—make sure one is a voice you can trust
Vote LaToya B. Gathers

Real Leadership Doesn’t Hide Behind Yard Signs

Dr. LaToya B. Gathers is showing up—fighting for families, protecting neighborhoods, and telling the truth.

“I’ve built hospitals from scratch. I can build trust in Greensboro.”

This Campaign Isn’t About Theatrics. It’s About Solutions.

  • 15 Years of Service: Planning Commission, Juvenile Crime Prevention Board, AAUW, Junior League
  • Grounded in Community: Walked neighborhoods, listened to families, fought displacement
  • Global Grit, Local Impact: Built hospitals with Doctors Without Borders—now building policy that protects Greensboro
  • No Slogans. Just Strategy: Platform includes protecting property rights, investing in crime prevention, and keeping neighborhoods strong
“Greensboro isn’t broken—it’s transitioning. Let’s guide it toward prosperity, not division.”
🗳️ Vote LaToya B. Gathers for Greensboro City Council At-Large
📅 Early Voting Starts Soon — Let’s Make It Count

✅ You can vote for up to three candidates—make sure one is a voice you can trust

Dr.LaToya B. Gathers is the  voice for Greensboro’s At-Large race—rooted in policy, not politics.
She leads with bold conviction, embraces inclusivity without compromise, and stands ready to serve every corner of the community. Read the full article below. city.https://www.theassemblync.com/greensborothread/government/greensboro-nc-city-council-election-latoya-gathers-republican/